
"In a water rich, rain-heavy region, this would definitely be better option."

"One would have to look at how many flushes, and water usage and availability for that region," she says. Nixon agrees bidets are a promising alternative, with caveats. (Note: the forests are also threatened by an increase in forest fires, which are due to warmer, drier weather.) The reason toilet paper-related deforestation is concentrated in this way, says PlantPAPER co-founder Lee Reitelman, is that despite the innumerable labels lining store shelves, only a few companies make the bulk of the product. This is no bueno for the environment and, well, life as we know it. When the trees are no more, not only does the carbon retrieval no longer happen, but the carbon stores are released. This means it pulls carbon dioxide (CO2) out of the atmosphere and stores it away- according to the NRDC, it stores a whopping 12 percent of the world's terrestrial (as in land-based) CO2 stock.

Something you may not know, though, is that many of those trees harvested to make virgin toilet paper come from Canada's Boreal Forest, which Eubanks says is one the world's most important carbon sinks.

Even more alarming? "The world flushes 27,000 trees down our toilets every day," says Rachel Eubanks, sales director for bamboo toilet paper-maker PlantPAPER, making switching to eco-friendly toilet paper and alternatives all the more important. The US leads the world in toilet paper consumption, flushing 36.5 billion rolls annually. I'd love to tell you it's not a big deal that we flush paper made from ancient trees down the toilet multiple times per day, but I would be lying.
